Joel Sauceda - CEO

For over 13 years, Joel Sauceda has experienced the Network Marketing Industry and Direct Sales Industry as a top producing distributor and  first-hand trainer.  Joel's passion for people and love for the industry has propelled his many online and offline ventures over the years to high levels of success. While the network marketing industry is certainly one of Joel's passions, Internet Marketing has been a key component of Joel's success over the past 5 years. This knowledge and experience is part of what will make Max Life Research International a household name.

Max Life Research International is a dream come true for Joel. Joel has dreamed of launching a company that is built for the people and by the people. Thanks to years of marketing and developing relationships, this dream is now a reality. Joel, also known as the "Dot Com Guy", will be introducing Max life to his current organization of over 400,000 members
in early 2008.

Member: Hispanic Chamber of commerce
Personal Article on Joel Sauceda: San Antonio Business Journal

Sonny Melendrez - President

Sonny Melendrez was born to inspire.

 Raised in Texas, Melendrez began his career as a broadcaster and media professional in San Antonio, before moving to Hollywood where he created and hosted an impressive number of radio and television shows.

 Melendrez has been behind the microphone and served as Director of Programming for some of America’s great radio stations, including KIIS Radio in Los Angeles. He was recently inducted into the Texas Radio Hall of Fame and is included in the Rock & Roll Hall of Fame as one the Top 100 Radio Personalities of All-Time.

As a humanitarian, Melendrez has raised over 100 million dollars in cash, goods, and services for a myriad of charities during the last 30 years and received a Grammy Nomination for creating the children’s version of “We Are The World,” benefiting USA For Africa. He was commended by President and Mrs. Reagan for his efforts in fighting the War On Drugs, received the US Department of Justice – Modern Hero Award, and the City of San Antonio named the Sonny Melendrez Community Center as a way of recognizing his ongoing involvement with disadvantaged youth.

Sonny was lauded as Inc. Magazine’s “Socially Responsible Entrepreneur of the Year,” and as President of MaxLife Research, Melendrez brings his media and marketing expertise to a company poised for tremendous growth and innovation.

Brad Harris - Chief Financial Officer

As the CFO and VP of Operations, Brad brings a wealth of experience to the MaxLifeResearch Corporate Team. Brad is a person of detail which has laid a foundation of stability required for the future of the company. Brad has owned and operated many successful companies both online and offline.

His true love for marketing has been through the internet for the past 12 years. Through the direct marketing and the network marketing sales industry he has been responsible for the movement of millions of dollars of products through online sales. Brad brings both tremendous online marketing skills to the corporate team as well as his knowledge and experience in corporate management.

Brad holds a Masters degree in Economics as well as a Bachelor degree in both Economics and Finance.

It is both his education as well as his Online Marketing skills which will prove a valuable asset to to the MaxLifeResearch corporate Team. As a 7 year business partner of CEO Joel Sauceda, Brad is extremely excited with everything that is happening with the launch of MaxLifeResearch International.

Rick Lentini, Ph.D - Vice President/Product Development

Dr. Rick Lentini brings his powerful product line to us to take to the world. Rick is the VP of Product Development and Co-Founder of MaxLife Research International, where his passion for health and fitness has lead to the development and marketability of this unique and incredible product line. Dr. Lentini is pleased to announce the products in this line:

Dr. Lentini’s mission has been to educate everyone on the importance of proper nutrition, living a healthy lifestyle and staying fit through physical fitness. Now with the release of this product line through the marketing TEAM of MaxLife, his mission is coming to fruition.

Dr. Lentini holds a Ph.D. in Nutrition, BS degree in Psychology and is a Certified Personal Trainer by the National Gym Association (NGA).